Marketing Head

Job – Marketing Head 

Industry – Agriculture 

Experience – Minimum of 3-5 years of experience

Education: Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.

Location : Pune 

• Digital Marketing Strategy:
  • Develop and implement comprehensive digital marketing strategies that align with Business goals and assigned KRA/KPIs.
  • Lead digital campaigns across multiple channels including social media, SEO, PPC, email marketing, and content marketing.
  • Oversee the creation, execution, and optimization of digital content, Farmer Bytes and paid media initiatives to increase brand awareness and customer engagement
  • Develop Digital campaigns based on the geography and crop variety ensuring optimized planning of content creation and content delivery.
  • Develop digital identity of the brand and the the team to have better digital presence.
• Exhibition and Event Management:
  • Plan, organize, and execute national and international exhibitions, trade shows, and related events.
  • Collaborate with event organizers and internal teams to ensure seamless execution of exhibition strategies that showcase Ardour Seeds’ products and brand story..
• Cross functional team Collaboration:
  • Work closely with cross-functional teams (sales, product, communications) to ensure unified messaging and optimal campaign performance.
  • Coordinate with external agencies and vendors for campaign execution and event management.
  • Carry out digital surveys to measure CSAT of various internal stakeholders.
• Analytics and Reporting: Marketing head 
  • Measure the success of the Digital campaigns. Ensure successful target achievement in terms of reach, awareness, conversions & overall ROI.
  • Identify trends, insights, and opportunities for optimization and recommend actionable improvements.
• Budget Management:
  • Manage marketing budgets effectively, ensuring optimal allocation of resources across digital campaigns and exhibition activities.
  • Monitor and report on the ROI of marketing initiatives, adjusting strategies as needed to meet financial targets.

• Education:
  • Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• Experience:
  • Minimum of 3-5 years of experience in marketing, with a focus on digital campaigns and event/exhibition management.
  • Proven leadership experience in managing cross-functional teams and executing large-scale digital and exhibition initiatives.
  • Prior experience in the agriculture or seeds industry is a plus.
• Technical Skills:
  • Proficient in digital marketing tools and platforms (e.g., Google Analytics, social media management tools, SEM Rush, YT & IG Platforms).
  • Strong understanding of digital advertising, SEO/SEM, content marketing, and email campaign strategies.
• Core Competencies:
  • Strategic thinking and strong analytical skills.
  • Excellent communication, presentation, and analytical skills.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

What We Offer

• Competitive salary and performance-based incentives
• Comprehensive benefits package including health, dental, and vision insurance
• Opportunities for professional development and career advancement
• A dynamic and supportive work environment